Article Marketing to Promote Your Products
Whatever you’re selling, whether online or offline, you should choose a variety of different ways of promoting your business. That way, you can reach the largest number of people possible.
To the beginning marketer, knowing where to start, and how much to pay for marketing can be daunting. In fact, many beginning marketers don’t have much spare money to spend on marketing.
And therein lies the problem. You won’t sell anything if nobody knows about your product. Putting up a web site and hoping that people will find it in the search engines just doesn’t work. You need to actively promote your site to your target audience.
Article Marketing is an excellent way of getting started in marketing. In its most basic form, it cost nothing but your time, but can be everlasting.
So What is Article Marketing?
In a nutshell, it is the publication of articles about your subject of choice on popular article directory sites. These sites usually rank highly in the search engines, so anyone looking for information on that subject is quite likely to come across the article. An article usually consists of a Title, Summary, Body Text and a Resource box.
The submission of articles to article sites has several beneficial effects both for the author and the owner of the article site. The additional content on the article site increases its rank in the search engines. This helps to promote any article that you submit. At the same time, it increases exposure of the article site and the owner will receive more revenue from the advertising he places on his site.
By including hyperlinks in the Resource Box of the article (or in the article body text if it is permitted by the article site), the author gains a high-profile, one-way link back to his own site, which helps his own site to achieve a higher rank in the search engine results pages.
Writing an Article
The Title should be meaningful, but interesting so that it catches the attention of people looking through search engine results pages.
The Summary is an introductory paragraph that gives a general overview of what the article contains. Some article sites don’t require a summary.
The Body Text is the actual article. Each article site has specific rules about articles, including the minimum and maximum number of words, whether hyperlinks are allowed etc. Articles are typically between 500 and 1500 words in length – check the requirements of the site to which you’re submitting.
Many beginning article writers make the mistake of writing a sales page or press-release about their website. This is the wrong approach, and such articles will probably be rejected. An article should contain an informative text about your subject. For example, if you sell fishing lures, you might write an article about fly fishing, or the type of lure to use for a particular type of fish.
The Resource Box is the final part of the article and typically contains information about the author, and a hyperlink back to the author’s website. Continuing the example above, the resource box might say something like “George B Hackenbush has been a keen angler for over 20 years. He runs Hackenbush Angling where he sells top quality fishing lures.”
In this case, the name “Hackenbush Angling” would be a hyperlink to his website.
When submitting to an article site, always take care to read the submission rules, and stick to them. If you break the rules, your article will be rejected, or worse – your account may be deleted.
Multiple Articles
By submitting several articles to the article sites, you will gain more “backlinks” to your website, improving its exposure to your potential customers. Do, however, write about different aspects of your subject in different articles though. Repeating the same old stuff soon makes your articles boring and tiresome.
Advanced Article Marketing
There is a new wave of Article Marketing that takes all the benefits of Article Marketing and magnifies them to an unprecedented level. At the same time, it provides a further income stream.
At Article Content King, you can submit articles just like any other article site. But if you pay a small monthly fee, the power of your article marketing expands dramatically. Your article doesn’t just get posted on a site, but it is also automatically syndicated to an actively promoted network of blogs, each of which will provide you with a high-profile backlink. All of the blogs are on different servers with different IP addresses, so all of the links will be recognised as unique by the search engines.
In addition to getting your articles syndicated, you will also have control of the advertising space on your article pages. This means that you can supply your own advertisements, and prevent your competitors’ advertisements appearing alongside your articles. You can even sell this advertising space and make even more money. Whatever your approach to the ad space, you are more than likely to make more profit from it than the monthly fee that you pay for membership.
It’s definitely worth checking out Article Content King. It has already boosted the search page ranks of several of my web sites.
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Article Marketing
