Why Start an Online Business?
A lot of people hear about how it is possible to make a good living online and decide that they want a piece of the action. If you’re one of those people, that’s ok – welcome to the club – but ask yourself this…
“Why do I want to start an online business?”
Your initial response to that question is probably along the lines of “Because I want to make more money”.
Well that’s the main motivating force behind most businesses, isn’t it, so I can’t criticise you for that.
But that is a very simplistic approach, isn’t it? Look deeper down to find your real reasons.
I used to work as a freelance computer programmer. The market tended to go up and down from one extreme to the other. I’d work solidly for a year or so, and then there would be a slump in the market and I’d be out of work for a few months at a time. Those lean times could be pretty stressful, especially as I had a young family to support.
Eventually, I gave up freelancing and got a job with a small company, so that I could have a guaranteed income. But it wasn’t really enough, so I decided to start an online business as a sideline, so that I could afford a few more luxuries, maybe buy a new car (and pay off some hefty debts that I had built up over the years).
So that was my motivation. I always keep that in the back of my mind so that it keeps me working at my business.
What is your motivation?
Some online marketers are housewives who want a part-time job they can do while juggling the household, looking after children etc.
Some people hate their job and want to replace it with something of their own.
Others simply don’t have a job because they are considered unskilled, or they have been made redundant, so decide to start up on their own.
Many, like me, simply want an extra source of income to improve their living standards. I’m not aiming to become a multi-millionaire (although if it happens, I shall not complain!). I just want a nice, steadily increasing income that will get my life back on track and set me up with a decent income when I retire.
Another common motivation is for a parent young children who spends so much time at work, and commuting to work that he only ever sees his family at weekends. By changing to a work-at-home job, they can spend more time with their family.
If you want to set up an online business because other people are doing it, or simply for something to do, you need to think again. Running an online business is just like running any other business – it requires effort and determination to make it successful.
So think about why you want to do this, and keep it in the back of your mind. It will help you focus on getting the business up and running.
You will come up against a lot of obstacles and frustrations, which you’ll need to tackle – although I hope to guide you past those with this website. Occasionally you’ll think that you just can’t do this. You can! Just think about why you really want to do this and you’ll get a renewed burst of enthusiasm.
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