Private Label Rights, or PLR, is one of the quickest ways to create your own product. This is especially true if the PLR item in question is an ebook or report.
The great thing about Private Label Rights is that you are supplied with the original, editable version of the product and you are free to do anything you want with it. The absolute minimum that you could do would be to resell it as is, but that really defeats the point of PLR. It’s advisable to at least change the title and put your own name in as author, but personally, I prefer to rewrite sections of them, add to them, remove out-of-date information etc.
When it comes to software, though, things aren’t as easy. To begin with, you need to be a programmer, or have access to a programmer if you want to make any changes to the software. Furthermore, you also need a copy of the programming language under which it was developed. E.g. Visual Basic, C++, Delphi etc. If you don’t have that, then you will not be able to create a new version of the software with your changes in it.
Even if you are a programmer, or have access to one, and have the relevant programming language available, the problems don’t always stop there as I found out on several occasions.
As a professional programmer, I know how long it can take to develop new software programs. So there have been occasions where I have been offered PLR on some existing software and I have taken up the offer. Knowing that I have the ability to change, enhance, improve or add new features to the software, it’s a very quick way of getting software written. Or so I thought!
On more than one occasion, the original software programmer has used some additional, commercial software libraries to create the software. If you don’t have those libraries, you cannot build new versions of the software. Buying them is an additional expense that you haven’t factored in to the overall costs.
Similarly, other programmers have used free libraries that no longer exist, or don’t work with the latest version of the programming language. In some cases, they can be made to work, but it requires a lot of effort. In other cases, there’s little or nothing you can do short of finding an equivalent library or writinf the software yourself. In many cases I have ended up abandoning the project as I don’t have the time to spend trying to get it to work.
The worst scenario is that the originator of the PLR software doesn’t give you all of the original source code, so there are parts of the software that you simply cannot change. This happened to me on one occasion. The PLR source was not being sold by the originator, but somebody else who had bought the PLR rights and was selling them on. He had no idea that the source code was incomplete and was also uncontactable.
I ended up hacking the executable to make changes (not for the faint-hearted!). It eventually became impossible to make further changes and I had to withdraw my plans to put the product to market.
That was quite a disappointment to say the least as it was a product that I really wanted to sell. I am now in the process of creating a similar product from scratch, which is actually turning out better than the original, but I have effectively lost the time and money that I invested in that PLR product.
So, if you are getting in to the lucrative software market, and using PLR as baselines for some of your own products, ensure that you have all of the source code, as well as the tools and knowledge you need to modify it.
Caveat Emptor – Let The Buyer Beware!
Filed under: Hints and Tips, Income Streams, Website Building Software
One of the biggest selling products on the Internet is software. You only have to look at the absolutely enormous size of the iPhone App Store to see just how big the demand for software is. But it doesn’t just stop at applications for mobile phones. The world has a voracious appetite for desktop PC software, too.
Dave Nicholson’s Your Software Website lets you become part of this billion-dollar industry by providing you with a complete, ready-to-go software website, complete with a selection of over 30 software products to start you off. What’s more, you get to keep every cent of profit you make from the sale of those products, which means you can recover the cost of Your Software Website after just a couple of sales. Unlike affiliate products, the money you make from these sales goes straight into your PayPal account. No waiting for a check to arrive in the post. No waiting 60 days to cover refunds. They are all direct sales into your account.
Now if you’re an old cynic like me, you may be forgiven for thinking that the software packages that are bundled with Your Software Website are, cheap, outdated products, which will leave you with a site full of garbage that nobody wants. Well worry not! The titles may not be the very latest, ground-breaking tools, but they are still useful software products. If there are products that just aren’t selling, or you don’t like them – then don’t sell them! You are the store manager and you can choose whatever you want to sell.
The site that you get has an excellent control panel that lets you add new Categories, and new Products instantly. As long as you have the right to sell them and you have access to copies of them, you can add them to Your Software Website. And when you do that, a really cool feature kicks in. The front page of your site automatically updates itself to feature the new product that you have added. It’s a nice touch that keeps your site fresh, which the search engines love.
If you are wondering from where you will be able to get new software products to add to your store, you’re in for another surprise. Not only can you sell your own software products, but you can also sell ClickBank and PayDotCom products too. All you need to do is enter your user IDs for those affiliate programs and you’re ready to go. These affiliate products are integrated right into your site, so that visitors will not know the difference. They will just see the details of another softare product in your catalog. It’s not until they click the link for more details that they will be taken to the PayDotCom or ClickBank vendor’s sales page.
If all that wasn’t enough, you can also choose to display keyword-sensitive Clickbank ads on the site using the in-built Clickbank ad rotator, with your Clickbank nickname automatically inserted into the hoplinks. That rotator on its own has a $67 value, so getting a fully-populated software website with over 30 products, complete with a full-featured control panel, 20 display themes, and the ad rotator for just $30 more has to be an absolute bargain.
All you need to do is upload the site to your web host, enter a few details into the Admin area and you’re ready to go. You don’t need to know any HTML, PHP or even set up an SQL database to be up and running. This really is a ready-to-go software website.
As a professional computer programmer, I wouldn’t bother sitting down for hours trying to create a website with all these features – I’d just buy Your Software Website before Dave Nicholson comes to his senses and puts the price up!
As an aside, if you don’t know Dave Nicholson, he’s a UK-based marketer who often works with another UK-based marketer, John Thornhill. I’ve bought several of their products in the past, and they always over-deliver. Without fail. They are probably the most honest marketing “gurus” I’ve come across.
If you want to see just how easy it is to use this software, check out the videos of Your Software Website.
“Get Traffic To Your Site – Fast!”, “Get Millions of Visitors a Day”, “Submit Your Site to 1,000 Search Engines”.
If you’ve spent any time online trying to sell a product or promote an affiliated product, you’ve probably seen all these claims. You shell out $29.95 every month to have your site submitted on a regular basis to 1,000 (and growing!) search engines.
Are these services for real? A lot of hosting services, domain vendors, web designers, SEO “specialists” and marketing “Gurus” would appear to believe it, for they promote these services alongside their own products. The truth is though, that they are simply affiliates of these services and earn a nice monthly income if you sign up through their link. Of course they’ll promote the service if they’re making money from it.
There are a few fundamental problems underlying the claims that these services make, and this article endeavours to expose them.
1,000 search engines?
No! There really aren’t that many search engines. There are thousands of search engine portals, but the underlying search engines are usually one of the big guns. If you were to look under the hood of one of the minor search engines, you’ll find that it’s “powered by” Yahoo or Google or Bing/MSN etc. If your site is already in Google, there’s no point in submitting it to a search engine powered by Google.
Minor Search Engines = Almost Zero Traffic
Even if there were 1,000 search engines, the majority of search engine queries are made through just 3 or 4 search engines; Google, Yahoo! and Bing and MSN, which most of what’s left mopped up by Baidu, Ask, AOL and AltaVista.
Is there really any point in submitting your site to a search engine that gets less than 0.01% of search engine traffic?
Way back in the 1990s, the ranking order in the search engine results pages (SERPs) was determined by how recently the site was found by the search engine. As a result, a lot of people would re-submit their site every week to “renew” its presence, thus bringing it to the top of the SERPs. This method of ranking was abandoned long ago in favour of the more realistic quality and popularity of content. Once your site is in a search engine, there’s little point is submitting it again. The spiders will revisit it from time to time, and if your content is fresh, dynamic and unique, the frequency of those visits will increase.
If you submit your site to a search engine, it can actually take several weeks for the spiders to visit your site, when it finally makes its way to the front of the queue. There are much quicker ways to get into the search engines – often within 24 hours.
Links Will Do The Job For You
As I mentioned above, once your site is in the search engines, there’s no need to re-submit it. If your site is not in the search engines, one of the quickest way to get it in there is by getting a link to it from a large, popular site that gets indexed frequently. You could do this by:
- Setting up a free Blogger blog (Google owns Blogger) and linking to your site
- Submitting an article to an article directory, including a link to your site in the resource box. Check first that the site you use has FOLLOW set on its links, otherwise the spiders will pass it by.
- Submit a comment on somebody else’s, related site.
- Join a forum and put a link to your site in the signature of your posts.
You Need Links to Rank Highly
It doesn’t matter how often you submit your site to the search engines – it won’t make any difference to your site’s position in the result pages. To get a high rank, you need links to your site and good quality content. There are other factors involved, but concentrating on getting relevant links will have more effect than monthly submissions to the search engines.
If your site contains a contact email address, after submitting to one of these services, the amount of spam you receive will go through the roof. Some of these so-called search engines are simply fronts for sites that harvest email addresses and sell them on.
Some of the “thousands of search engines” are often junk or spam sites with no specific topic or category, making the links they make back to your site completely worthless in SEO terms, and could actually harm your rank in the big search engines.
You Don’t Need to be in the Search Engines!
That may sound like a strange statement, but it’s true. Not all traffic comes from direct clicks from search engines. Article directories, such as Article Content King are experts at getting their articles into the search engines, very rapidly and ranking highly. If you submit good quality articles with links to your site in the resource box, people will find your articles, read them and follow the link. So it’s the article directory that gets into the search engine, but you still get the traffic. What’s more, that traffic is more likely to be people who are genuinely interested in what you have to offer – targeted traffic.
If you’re considering subscribing to one of these services, I would recommend that you spend your money on something more worthwhile. Use the money to buy well-written articles from freelance authors and submit them to several article directories instead. Better still, save the money and do it yourself. But don’t be tempted to start flooding the article directories with junk articles created using poor-quality article spinners. Most high-quality article directories will reject them, and some will even ban you from submitting further articles.
The advantage of “article marketing” as this is known, is that many other sites will syndicate or copy and publish the articles, thus duplicating the number of links to your site. Not only will the articles containing your links rank highly in the results pages, but eventually your site pages will, too.
Having said all this, you may be wondering why I have a search engine submission form on this site. Well, let’s put it this way:
- It submits to just 20 search engines – not 1,000 spammy sites.
- If you have a new site that is definitely not in the search engines yet, there’s no harm in submitting it once.
- It’s FREE! If you really want to submit your site once a month (even though it’s unnecessary), come back and do it again for free.
There’s hardly a day goes by that I don’t receive several emails offering yet another report or ebook or video series for sale. I passed the stage of jumping on the back of all those dreams a long time ago – I don’t waste my money on them any longer.
Occasionally though, one comes along that is free, and like most people, I like free stuff, so I download it. Inevitably, I have to sign up to another list to get it, and I’m also faced with the hard sell of the OTO (One Time Offer). It has to be a REALLY special offer to get me to part with my cash for the OTOs as well.
Today was no exception to the rule – I received several emails offering me stuff to help me get started on line, and one of them was free, so I went to collect it as usual.
I downloaded it just fine, but then came the “unadvertised bonuses” – additional material that wasn’t mention on the original sales letter page.
By the time I’d finished, I had 3 reports or ebooks, a video series and some software.
After I’d finished downloading it all, I’d kind of forgotten what I’d originally gone to the site for. Overwhelmed with the volume of stuff, I pushed it to the back of my mind and realising just how long it would take to work through it all, I just condemned it to gather digital dust on my hard drive, with the good intention of getting back to it later.
The problem is, I never get back to it. It happens so often that I know my hard drive is cluttered with never-opened ebooks, never-watched videos, and never-listened-to audio files.
My time is precious and I don’t want to devote it all to reading or watching all that stuff. And somehow I know that it won’t tell me anything new. It won’t give me that stay-at-home income I’m looking for along with everyone else.
I can’t be alone in this. Surely everybody else is also downloading (and maybe even paying for) material that they never look at.
So it makes me wonder why the marketers give us so much stuff. It looks good, I guess. Value for money. “This guy’s a good one – look at the amount of stuff he’s given us”.
It’s all to sucker us into remaining on their mailing list and buying more stuff.
Resist the temptation! Stop accumulating stuff!
This is usually done by adding some script to the web page which disables the right-click menu. Instead, you get a little message-box saying Right-Click disabled. Content is Copyright.
Do you really think that is going to stop somebody from viewing your page source or copying your images? It doesn’t. Every function that you find on the right-click menu is generally available from the browser’s main menu. Want to view the source of a page that has right-click disabled? Simply go to the browser’s View menu and click Source. Want to copy the images? You can Save (use the File | Save menu) the entire page with all its associated images. Alternatively, now that you know how to view the source of a “protected” page, you can get the URL of the image from the source and enter it into a new browser window or tab. You’ll get the image in a page of its own and the right-click menu will not be disabled. Of course, anyone with a screen-grabbing program can get any image off any page.
I’m not encouraging you to steal other peoples’ property, so why am I telling you how to do this? Well for a start, it’s not some secret that the average person couldn’t work out for themselves. Most of all, though, it is to discourage website owners from even bothering to disable the right-click menu.
The right-click menu on most browsers contains items other than View Source and Save Image. They also include handy functions such as Back, Forward, Print, Bookmark page etc. By disabling the right-click menu, you’re alienating people who are used to using those functions.
Finally, users of the Opera Browser who have discovered the fantastic mouse gestures used to navigate sites will really hate you for disabling the right-click menu. When you’ve got used to holding the right mouse button down and dragging left to go Back and right to go Forward, you don’t want to go revert to using toolbar buttons or menus.
As a long-time Opera user, I usually navigate away from sites that disable the right-click. If I was a potential customer of yours, you lost me for good.
So don’t bother disabling the right-click menu. It annoys the visitors and there are several ways around it anyway.